Justin Bieber’s ‘Peaches’ Cadillac Heads to Auction: When a Music Video Car Becomes High Art

Justin Bieber’s 1968 Cadillac Coupe DeVille, the lowrider star of his “Peaches” music video, is rolling off the screen and onto the auction block, turning a three-minute pop visual into a six-figure collector’s fantasy. With a fresh paint job, only about 30,000 miles on the odometer, and the cultural glow of a record-breaking hit single, this isn’t just a vintage ride—it’s a case study in how music video props have become serious blue-chip memorabilia.


Justin Bieber’s 1968 Cadillac Coupe DeVille used in the Peaches music video
The 1968 Cadillac Coupe DeVille as featured in Justin Bieber’s “Peaches” video, now turning from pop prop into auction centerpiece. Image: TMZ / Fair Use for commentary.

According to the latest reporting from outlets like TMZ, the car is hitting auction at a price point aimed squarely at serious collectors, not casual Beliebers. But why does a cameo car from a 2021 music video suddenly matter in 2025’s collectibles market? The answer says a lot about fandom, nostalgia, and the way streaming-era visuals have quietly become this generation’s movie posters.


From Streaming Smash to Rolling Status Symbol

When “Peaches” dropped in 2021 as part of Bieber’s Justice era, the track became one of the most inescapable pop songs of the year—saturating TikTok, radio, playlists, and car stereos. The video, directed by Colin Tilley, leaned into breezy pastel aesthetics and classic-car cool rather than high-concept narrative. The Cadillac Coupe DeVille wasn’t just a background prop; it was part of the song’s entire mood board: casual luxury, summery ease, and a little bit of retro flex.

Bieber has a long-running relationship with car culture—remember the highly customized Rolls-Royces and the infamous chrome Fisker Karma—but the “Peaches” Caddy hit differently. It felt less like a billionaire toy and more like a lovingly restored slice of Americana, filtered through the lens of a Gen Z–friendly pastel aesthetic.


Justin Bieber, Giveon and Daniel Caesar cruising in a classic car in the Peaches music video
The “Peaches” video leans into soft neon lighting and classic car iconography to sell its breezy, late-night vibe. Image: YouTube / Justin Bieber.

That aesthetic choice matters. In a crowded pop field where visual identity can make or break a single’s staying power, the Cadillac helped fix “Peaches” in the cultural imagination: you didn’t just remember the hook, you remembered the neon-lit cruising shots.


Under the Hood: Why This 1968 Cadillac Coupe DeVille Matters

Even if you stripped away the pop-star connection, a 1968 Cadillac Coupe DeVille in great condition, low mileage, and with a fresh paint job is already catnip for classic-car collectors. The late-’60s DeVille is a symbol of American excess in the best sense: massive dimensions, a soft ride, and V8 power wrapped in unapologetic chrome.

  • Model year: 1968 – a transitional era for American luxury cars.
  • Body style: Coupe DeVille (two-door hardtop), prized for its long, sleek profile.
  • Mileage: Around 30,000 miles, notably low for a car of this vintage.
  • Condition: Fresh paint, well-maintained, visually “show-ready.”

That combination—low miles, cinematic visibility, and a recent cosmetic refresh—puts the car into a hybrid category: part museum piece, part drivable flex. It’s the kind of vehicle that can cruise to a Cars & Coffee event in the morning and sit under auction house spotlights at night.


A typical 1968 Cadillac Coupe DeVille: towering proportions, abundant chrome, and a distinctly American sense of luxury. Image: Wikimedia Commons / CC BY-SA.
“Late-’60s Cadillacs represent the high watermark of Detroit luxury before the compromises of the 1970s,” notes one classic-car columnist. “They’re rolling time capsules of a specific American dream.”

For bidders, the calculus is simple: you’re not just paying for a DeVille; you’re paying for a DeVille that already has its own IMDb trivia page.


From Prop to Pop Artifact: How Music Video Memorabilia Gains Value

The jump from “cool prop in a music video” to “auction-worthy artifact” isn’t automatic. A car like this accrues value through a mix of visibility, narrative, and fan attachment. “Peaches” checks most of those boxes: billions of streams across platforms, constant radio rotation, and a video that still surfaces in algorithmic recommendations four years later.

In that context, the Cadillac functions almost like a costume piece from a superhero film. Think of the DeLorean from Back to the Future or the Batmobile from various Batman incarnations—objects whose utility is secondary to their role as visual shorthand for a shared cultural memory.

  • Screen time: The Caddy is featured prominently enough to be instantly recognizable.
  • Iconic framing: Night drives, pastel lighting, and close-ups that make the car a co-star.
  • Repeat exposure: The video’s long tail on YouTube and streaming services.
  • Artist association: Direct link to Justin Bieber’s most enduring late-career hit.

The Justice era, anchored by hits like “Peaches”, helped reposition Bieber as an adult pop mainstay and boosted the cultural weight of its visuals. Image: Def Jam / Island via promotional art.
As one pop-culture historian put it, “Objects from the music-video age function the way film props did for earlier generations: they’re physical anchors to otherwise intangible experiences.”

For the right bidder, the car is less about horsepower and more about owning a tangible slice of that intangible experience.


Inside the Auction: Who’s Actually Bidding on This Thing?

While the exact auction house and reserve price will determine how high this DeVille can realistically climb, the pool of potential buyers is fairly clear:

  1. High-end Beliebers: Ultra-wealthy fans looking for the ultimate conversation piece, something more unique than concert merch or a signed guitar.
  2. Classic-car collectors: Buyers who may care more about the car’s condition and pedigree than its pop-culture provenance—but won’t complain about the extra heat.
  3. Media investors & museums: Institutions curating collections around 21st-century music history, where a “Peaches Caddy” sits nicely beside stage costumes or original tour visuals.

The risk, as always with celebrity-linked items, is volatility. Bieber’s long-term legacy is still being written, and cultural taste is notoriously fickle. A car like this could appreciate as Bieber’s catalog ages into nostalgia—or flatten out if future generations decouple from the 2020s pop landscape.


Pop-culture cars increasingly share auction space with traditional blue-chip classics, reflecting the merging of fandom and finance. Image: Barrett-Jackson.

Still, in a market where sneakers, NFTs, and even viral tweets have been treated as assets, a tangible, driveable, impeccably photogenic Cadillac starts to look oddly conservative.


Bieber, Branding, and the Aesthetics of the Open Road

Beyond its auction price, the “Peaches” Caddy taps into an ongoing trend in pop and hip-hop visuals: the car as portable stage. From Drake’s nighttime cruises to Rosalía’s truck-centric imagery on MOTOMAMI, the vehicle isn’t just transportation; it’s a mobile signifier of mood, class, and freedom.

Bieber’s choice of a 1968 Cadillac—rather than, say, a hyper-modern supercar—leans into a kind of curated retro-ness. It’s a shared language across Instagram, TikTok, and music videos: analog aesthetics in a digital world. The car’s low-slung profile and slow, gliding movement echo the song’s ease and sweetness.


The Justice cycle used urban nightscapes and soft neon to present a more grown-up Bieber—an image that the Cadillac helps reinforce. Image: Def Jam / Island promotional photo.
In interviews around the album, Bieber often talked about wanting to capture “good vibes, love, and connection” in his visuals—ideas that play surprisingly well with the laid-back swagger of a classic Caddy.

That’s the deeper appeal for culture-watchers: the car is a physical manifestation of a specific pop moment, where retro Americana, R&B-inflected pop, and TikTok-era virality all merged into one feel-good package.


Is the ‘Peaches’ Cadillac Worth the Hype?

As a piece of pure automotive history, the 1968 Cadillac Coupe DeVille is a solid, if not ultra-rare, classic. As a piece of pop-culture history, it’s more intriguing than most celebrity cars precisely because it’s tied to a specific, widely beloved era and an easily accessible text: anyone with Wi-Fi can revisit the moment this car became famous.

Its strengths are obvious:

  • Clear, well-documented use in a major music video.
  • Good condition and low mileage, with fresh cosmetic work.
  • Association with one of Bieber’s most enduring hits.
  • Visual appeal that works both on-screen and IRL.

The weaknesses are more strategic:

  • Value is highly tied to Bieber’s long-term cultural standing.
  • Classic-car purists may view the pop connection as a curiosity rather than a core selling point.
  • The market for music-video memorabilia is still emerging compared to film and TV props.

For a certain kind of buyer, though, that uncertainty is part of the appeal. This isn’t just a car; it’s a bet on the future memory of today’s pop landscape.


As Bieber’s catalog matures and touring cycles shift, physical artifacts from his peak hit-making years are likely to gain new layers of meaning. Image: Wikimedia Commons / CC BY-SA.

Whether the hammer price lands in “that’s reasonable” or “that’s outrageous” territory, the “Peaches” Cadillac confirms a larger truth: in 2025, the line between car culture and pop culture is thinner than ever, and sometimes the most interesting stories in music aren’t about the songs at all—they’re about the objects those songs leave behind.