Discover the Man Turning Racetracks into Entertainment Giants!
The Journey from Racetrack to Digital Dominance
Six years ago, Mitchell took a bold leap, buying a racetrack which seemed like a risky investment to many. However, he had a clear vision - to create a unique space for grassroots motorsports enthusiasts. Today, he operates FRDM+, a digital platform providing subscribers access to an extensive library of automotive videos. The service echoes the streaming giants like Netflix but focuses on the thrilling and vibrant world of motorsports at just $20 a month.
The Challenges of COVID-19
Mitchell's journey hasn't been without hurdles. The launch event was interrupted by Florida's statewide shutdown due to COVID-19. "The timing couldn't have been worse," Mitchell shares. The pandemic presented unique challenges like travel restrictions which made acquiring the right equipment and workers nearly impossible.
"Success is not the result of spontaneous combustion. You must set yourself on fire." - Arnold H. Glasow
Building a Steaming Service for Motorsports
At FRDM+, subscribers indulge in a vast array of content ranging from instructional videos to live streaming events. This digital shift aims to keep fans engaged and well-informed. Each video is crafted keeping in mind the rich legacy and passion of motorsports.
- Access to Exclusive Motorsports Events
- Behind-the-Scenes Insights
- Fan Community Interaction
- High-Quality Instructional Content
Innovations on the Horizon
Always thinking ahead, Mitchell plans to introduce new features like virtual reality experiences and interactive content. These innovations are designed to offer subscribers a more immersive experience. Check out the latest VR headsets on Amazon.
Engaging a New Generation of Fans
Utilizing platforms like YouTube and social media, FRDM+ continues to attract a younger audience. This approach not only boosts viewership but fosters a dynamic and engaging community. Influencers in the automotive niche frequently collaborate with FRDM+ for special features and events, enhancing reach and engagement.
Stay updated with events by following FRDM+ on Twitter.
