FTC Bans Data Brokers from Selling Sensitive Location Data

The Federal Trade Commission (FTC) has taken decisive action against two prominent data brokers involved in the sale of sensitive location data. Gravy Analytics, Venntel, and Mobilewalla have been prohibited from continuing to sell precise location data that could track individuals to sensitive places, raising substantial privacy concerns among the public.

Understanding the FTC's Decision

Recently, the FTC made headlines by enforcing regulations against companies who have utilized sensitive location data inappropriately. The regulatory body has banned companies like Gravy Analytics / Venntel, and Mobilewalla, restricting them from selling data that could potentially lead to privacy violations.


What is Sensitive Location Data?

Sensitive location data refers to precise GPS tracking information that can pinpoint a person’s location at specific times. This data can lead companies to infer highly personal information about individuals, such as visits to healthcare facilities, religious places, or political meetings, without explicit consent.

FTC action on data brokers

Consequences of the FTC Ban

The implications of the FTC’s ban extend beyond the immediate halt of data sales. It sets a precedent for how organizations should approach user data privacy. Companies must ensure they are transparent with users about how their data will be used, particularly when it involves sensitive information that could lead to privacy invasions.


"Privacy isn’t negotiable. It’s our right." - Privacy Advocate [link](https://twitter.com/PrivacyAdvocate)

Industry Reactions

Since the ruling, there has been a widespread reaction within the tech industry and among privacy advocates. While many commend the FTC for stepping up to protect consumer data, some argue that further regulations are necessary to ensure comprehensive data privacy.

  • Calls for improved data protection legislation.
  • Expectations of more stringent actions against other data brokers.
  • Discussions on how technology firms can innovate within the constraints of privacy laws.

Read more about data privacy laws in this LinkedIn article by a leading privacy expert.


Consumer Awareness and Protection

Consumers are urged to be vigilant about how their location data is shared and to take proactive measures in safeguarding their information. Installing privacy-focused apps and regularly checking device settings can be effective in protecting sensitive data from misuse.

Discover privacy protection tools

Future of Location Data Trading

Going forward, the data brokerage industry may see increased oversight and regulation. This case spotlights the vital need for companies to ethically handle user data while remaining compliant with increasingly strict privacy laws. The FTC’s actions are a clear signal that consumer rights are paramount and must be respected.


For an in-depth analysis of the impact of this ban, see the FTC’s Official Release. Stay tuned for more updates on evolving data privacy regulations and their implications on the tech landscape.

Continue Reading at Source : The Verge