Unveiling Biopharma's Perceptions of Global CRO Thought Leadership

Key Highlights :

1. The report examines perceptions of 120 professionals across emerging, small, mid-size and large biopharmaceutical companies in and involved in outsourcing clinical development services to the leading, global CROs.

2. The report takes a deep dive into Biopharma's perceptions of thought leadership of global contract research organizations (CROs), providing first-of-its-kind insights into importance of current industry thought leadership topics, elements of thought leadership value, methods CROs can use to communicate thought leadership and preferred channels for thought leadership dissemination.

3. The report also details perceptions of leading CROs' thought leadership and includes benchmark data and analysis for IQVIA, Parexel, PPD/Thermo Fisher Scientific, ICON/PRA, Labcorp/Covance, Syneos Health and Medpace.

4. The report should be considered foundational information for biopharma and CRO industry professionals, industry analysts and investors competing and following the evolving market.

     Dublin, June 16, 2023 /PRNewswire/ -- ResearchAndMarkets.com has recently added the "Biopharma Perceptions of Global CRO Thought Leadership - 2023" report to its offering. This report takes a deep dive into Biopharma's perceptions of thought leadership of global contract research organizations (CROs), providing first-of-its-kind insights into importance of current industry thought leadership topics, elements of thought leadership value, methods CROs can use to communicate thought leadership and preferred channels for thought leadership dissemination.

     This highly strategic research should be considered foundational information for biopharma and CRO industry professionals, industry analysts and investors competing and following the evolving market. The report examines perceptions of 120 professionals across emerging, small, mid-size and large biopharmaceutical companies in and involved in outsourcing clinical development services to the leading, global CROs. It also details perceptions of leading CROs' thought leadership and includes benchmark data and analysis for IQVIA, Parexel, PPD/Thermo Fisher Scientific, ICON/PRA, Labcorp/Covance, Syneos Health and Medpace.

     The report highlights the need for CROs to develop and communicate thought leadership that resonates with their biopharma clients. CROs must understand the biopharma industry's shifting needs and priorities, and how their clients perceive their thought leadership. The report provides key insights into the following areas:

     • What topics are important to biopharma?

     • What elements of thought leadership are valued by biopharma?

     • How can CROs communicate their thought leadership?

     • What are the preferred channels for thought leadership dissemination?

     The report also provides benchmark data and analysis of the leading global CROs, including IQVIA, Parexel, PPD/Thermo Fisher Scientific, ICON/PRA, Labcorp/Covance, Syneos Health and Medpace. This data can be used to assess the performance of the leading CROs and identify areas for improvement.

     ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. For more information about this report, visit ResearchAndMarkets.com.

     SOURCE Research and Markets

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