Why Take-Two Supports Microsoft's Acquisition of Activision Blizzard


Key Highlights :

1. Take-Two's CEO Strauss Zelnick has reiterated his support for Microsoft's acquisition of Activision Blizzard, saying that it is good for the industry.
2. Zelnick believes that cloud gaming is different from business model, and is unsure if streaming titles will massively expand the marketplace.
3. EA's CEO Andrew Wilson is "indifferent" on the outcome of the takeover and is confident that EA will continue to be the one publisher on Microsoft's platform.




     Take-Two Interactive, the company behind popular video game franchises such as Grand Theft Auto and Red Dead Redemption, has expressed its support for Microsoft's acquisition of Activision Blizzard. Strauss Zelnick, CEO of Take-Two, recently reiterated his thoughts on the deal during a quarterly earnings report, stating that what is good for Microsoft is also good for the industry.

     Microsoft's acquisition of Activision Blizzard has been met with mixed reactions from the gaming industry. While some have voiced their approval of the deal, others have expressed their reservations. Andrew Wilson, CEO of Electronic Arts, for instance, expressed his indifference on the outcome.

     Take-Two's CEO, however, has been a vocal proponent of the deal. In October of 2020, Zelnick voiced his support for the acquisition, calling it a good move for Take-Two. He further expressed his thoughts on cloud gaming, stating that it is important to not confuse a distribution technology with a business model.

     The UK's Competition and Markets Authority has recently imposed further restrictions on Microsoft and Activision Blizzard, following their decision to block the takeover. Despite this, the European regulators have approved the acquisition, and Take-Two remains in full support of the deal.

     In conclusion, Take-Two's CEO Strauss Zelnick has expressed his support for Microsoft's acquisition of Activision Blizzard. He has reiterated his thoughts on cloud gaming, and believes that what is good for Microsoft is good for the industry. Despite the UK regulator's decision to block the takeover, European regulators have approved the acquisition, and Take-Two remains in full support of the deal.



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