Korea Exports Halal Certified Hanwoo Beef to Malaysia
Key Highlights :
Korea has recently agreed to export “hanwoo,” or Korean beef, to Malaysia, according to the agriculture ministry and the Hanwoo Board, Sunday. This marks the first time for halal hanwoo to be exported, and it is expected that it could enter other countries that require halal certification, starting with Malaysia.
The Ministry of Agriculture, Food and Rural Affairs and the Hanwoo Board, an organization that promotes the domestic beef industry, held an event in Kuala Lumpur on Friday to celebrate the commencement of the exports. The event was organized to commemorate the signing of the first contract to officially export hanwoo to Malaysia and to promote the excellence and flavor of Korean beef to the Malaysian government, local retailers and restaurants.
Starting with the first hanwoo export contract, a total of 1,875 tons of Korean beef is expected to be exported over the next three years. This amount is more than 13 times the 44 tons of hanwoo exported in 2022, and is expected to become a bridgehead for the globalization of Korea's beef industry.
In order for hanwoo to be loved by halal meat consumers, the ministry said that it will thoroughly manage the traceability of all processes from transportation, storage and distribution. Agriculture Minister Chung Hwang-keun said, “As interest in Korean food is high due to the influence of Korean culture such as K-pop, the expansion of hanwoo export is expected to contribute to stabilizing the supply of beef and generating profits for farmers.”
The Hanwoo Board plans to participate in local food and beverage fairs in Malaysia to promote hanwoo to buyers, open a pop-up store to offer hanwoo tastings and organize various events. This will help to ensure the success of the export and make sure that hanwoo is loved by halal meat consumers.
Korea’s agreement to export halal certified hanwoo beef to Malaysia is a major milestone for the Korean beef industry. The benefits of this agreement will not only help to bring in more profits for farmers, but also help to promote the excellence and flavor of Korean beef to the Malaysian government, local retailers and restaurants.
