# Elon Musk's Purge of Twitter Accounts: What Does it Mean for Users and Advertisers?
Key Highlights :
On Monday, tech mogul Elon Musk made a major announcement: Twitter is canceling accounts that have been inactive for a long time. This move is part of Musk's efforts to increase engagement and monetization opportunities on the platform he purchased for $44 billion last year. The decision has been met with both praise and criticism, as it could have a major impact on users and advertisers alike.
The purge of inactive accounts is likely to cause a drop in the follower count for many users. This could be beneficial for those with large numbers of inactive followers, as it will help them focus their efforts on engaging with more active accounts. However, it could also be discouraging to those who have invested a lot of time and effort into building their follower base.
In addition to the purge of inactive accounts, Musk has also made changes to the way Twitter moderates content. He has relaxed the moderation of content on the network, allowing back many users who had been banned due to messages inciting hatred or spreading misinformation. This move has been met with both praise and criticism, as it could lead to an increase in the amount of content that is deemed inappropriate.
The changes to Twitter's moderation policies have also had an impact on advertisers. Many have been put off by the platform's relaxed approach to content moderation and have decided to pull their ads from the site. This has caused a decline in Twitter's revenues, as fewer advertisers are willing to spend money on the platform.
Finally, Twitter's blue ticks were reinstated on some media, celebrity, and other high profile accounts late in April. This move was protested by many of the recipients, and US public radio NPR even suspended activity on its accounts in protest. Musk has said he is "paying for a few (subscriptions) personally," though it remains to be seen if this will be enough to lure back advertisers.
Overall, Elon Musk's changes to Twitter have had a major impact on users and advertisers alike. While the purge of inactive accounts may be beneficial for those looking to increase engagement, it could be discouraging for those who have invested a lot of time and effort into building their follower base. The changes to moderation policies have also put off advertisers, leading to a decline in Twitter's revenues. It remains to be seen if Musk's efforts to lure back advertisers will be successful.
